Marketing MCQ Marketing Chapter 16 The ____ metric is based on the idea that word-of-mouth communication, rather than any other metric, is the best predictor of firm growth and financial performance.

The ____ metric is based on the idea that word-of-mouth communication, rather than any other metric, is the best predictor of firm growth and financial performance.

Marketing Chapter 16

The ____ metric is based on the idea that word-of-mouth communication, rather than any other metric, is the best predictor of firm growth and financial performance.

A. Net Promoter Score

B. Net Satisfaction Score

C. Customer Loyalty Score

D. Share of Wallet

E. Share of Mouth

Answer: A. Net Promoter Score

Marketing MCQ

The ____ metric is based on the idea that word-of-mouth communication, rather than any other metric, is the best predictor of firm growth and financial performance.

The ____ metric is based on the idea that word-of-mouth communication, rather than any other metric, is the best predictor of firm growth and financial performance.

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