The ________ metric is obtained by summing up the customer lifetime values of the firm's customers.
A. The customer equilibrium
B. Customer equity
C. Customer empowerment
D. Fiscal value
E. Service blueprint value
Answer: B. Customer equity
The ________ metric is obtained by summing up the customer lifetime values of the firm's customers.
A. The customer equilibrium
B. Customer equity
C. Customer empowerment
D. Fiscal value
E. Service blueprint value
Answer: B. Customer equity