The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is known as ________.
A) market segmentation
B) diversification
C) market targeting
D) prospecting
E) downsizing
Answer: C
The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is known as ________.
A) market segmentation
B) diversification
C) market targeting
D) prospecting
E) downsizing
Answer: C