Marketing MCQ Marketing Research Chapter 9 The researcher uses random numbers from a computer, random digit dialing, or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample. This is a description of which probability sampling method?

The researcher uses random numbers from a computer, random digit dialing, or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample. This is a description of which probability sampling method?

Marketing Research Chapter 9

The researcher uses random numbers from a computer, random digit dialing, or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample. This is a description of which probability sampling method?

a. stratified sample
b. simple random sampling
c. cluster sampling
d. systematic sampling
e. quota sampling

Answer: b. simple random sampling

Marketing MCQ

The researcher uses random numbers from a computer, random digit dialing, or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample. This is a description of which probability sampling method?

The researcher uses random numbers from a computer, random digit dialing, or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample. This is a description of which probability sampling method?

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