The ________ role of marketing research includes explaining data, such as determining the impact on sales of a change in the design of the package.
a. descriptive
b. predictive
c. diagnostic
d. optimizing
Answer: c. diagnostic
The ________ role of marketing research includes explaining data, such as determining the impact on sales of a change in the design of the package.
a. descriptive
b. predictive
c. diagnostic
d. optimizing
Answer: c. diagnostic