Marketing MCQ Marketing Research Chapter 8 The use of numbers associated with the question responses to facilitate data entry during data collection and data analysis after the survey has been conducted is called ________.

The use of numbers associated with the question responses to facilitate data entry during data collection and data analysis after the survey has been conducted is called ________.

Marketing Research Chapter 8

The use of numbers associated with the question responses to facilitate data entry during data collection and data analysis after the survey has been conducted is called ________.

a. tabulation
b. analysis
c. coding
d. raw data
e. data cleaning

Answer: c. coding

Marketing MCQ

The use of numbers associated with the question responses to facilitate data entry during data collection and data analysis after the survey has been conducted is called ________.

The use of numbers associated with the question responses to facilitate data entry during data collection and data analysis after the survey has been conducted is called ________.

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