The VALS framework
a. is a well-known personality assessment.
b. is a study on the hierarchy of needs.
c. involves applying cognitive learning theory to segments that have low awareness of a product.
d. is a form of geodemographic segmentation.
e. examines the intersection of psychology, demographics, and lifestyles.
Answer: e. examines the intersection of psychology, demographics, and lifestyles.
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Marketing
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