There are several auto repair shops in a three-block area on King Street. One of the shop owners decided to extend her shop's operating hours until 10 p.m. Monday-Thursday and provide a pick-up and delivery service with bonded drivers as well as guarantee all repairs for six months. This job owner is engaged in _____ marketing.

There are several auto repair shops in a three-block area on King Street. One of the shop owners decided to extend her shop's operating hours until 10 p.m. Monday-Thursday and provide a pick-up and delivery service with bonded drivers as well as guarantee all repairs for six months. This job owner is engaged in _____ marketing.

There are several auto repair shops in a three-block area on King Street. One of the shop owners decided to extend her shop's operating hours until 10 p.m. Monday-Thursday and provide a pick-up and delivery service with bonded drivers as well as guarantee all repairs for six months. This job owner is engaged in _____ marketing.


A. Defensive

B. Churn

C. Guerilla

D. Flank-movement

E. Offensive


Answer: E. Offensive


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