There is a clear-cut need to investigate differences among consumer groups for consumer marketers, but not as clear for business establishments for B2B (business-to-business) marketers.

There is a clear-cut need to investigate differences among consumer groups for consumer marketers, but not as clear for business establishments for B2B (business-to-business) marketers.

There is a clear-cut need to investigate differences among consumer groups for consumer marketers, but not as clear for business establishments for B2B (business-to-business) marketers.



Answer: FALSE


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