The success of a marketing research project depends on properly pinpointing a problem to formulate the:
a. Research plan.
b. Problem statement.
c. Research methods.
d. Research budget.
Answer: b. Problem statement.
The success of a marketing research project depends on properly pinpointing a problem to formulate the:
a. Research plan.
b. Problem statement.
c. Research methods.
d. Research budget.
Answer: b. Problem statement.