Traditional yield management strategies are most appropriate when:
A. The service provider has a homogeneous target market
B. Its target market is not price sensitive
C. All members of the target market arrive at basically the same time
D. Those who arrive early or reserve early are more price sensitive than those who reserve or arrive late
E. All of the target market is equally price sensitive
Answer: D. Those who arrive early or reserve early are more price sensitive than those who reserve or arrive late