Various factors determine the need for either mandatory or discretionary product adaptation. Which of the following factors is a product characteristic?
a.
Nontariff barriers
b.
Brand
c.
Cost of adapting
d.
Profitability
Answer: B
Various factors determine the need for either mandatory or discretionary product adaptation. Which of the following factors is a product characteristic?
a.
Nontariff barriers
b.
Brand
c.
Cost of adapting
d.
Profitability
Answer: B