The element of the marketing mix that describes what is exchanged for a product is known as
a. a product.
b. the price.
c. promotion.
d. the place or distribution.
e. money.
Answer: B
The element of the marketing mix that describes what is exchanged for a product is known as
a. a product.
b. the price.
c. promotion.
d. the place or distribution.
e. money.