Vernon has a used Nordic Track he wants to sell. He has been told to take it to Play It Again Sports. The retail outlet buys used athletic equipment and resells it. Vernon took his Nordic Track to a store near his house and was given $60 for the machine. Later he learned that other Play It Again Sports stores would have paid him at least $100 for the exercise machine and as much as $120. Vernon's dissatisfaction with Play It Again Sports is the result of:
A. Inadequate management of service promises
B. Over-promising in advertising and personal selling
C. Inadequate customer education
D. Inadequate management of customer perceptions
E. Differences in policies and procedures across distribution outlets
Answer: E. Differences in policies and procedures across distribution outlets