____ views a consumer's attitude toward a brand as possessing a number of attributes that provide the basis on which consumers form their attitudes.

____ views a consumer's attitude toward a brand as possessing a number of attributes that provide the basis on which consumers form their attitudes.



A. A multiattribute attitude model
B. An affect referral attitude model
C. Heuristics
D. Stimulus-response theory
E. Operant conditioning


Answer: A


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