What are the Key Models / Methods for the analysis of the microenvironment related to Competitors?
Competitive structure model (Porter's five forces):
- analyzes five forces that determine the attractiveness of an industry
- considers intensity of rivalry among existing competitors, bargaining power of customers as well as suppliers, threat of new entrants and threat from substitute products
Levels of competition:
- acknowledges that competition is a matter of degree and occurs at the levels of product form, product category, generic- and budget competition
Strategic groups model:
- classifies competitors in strategic groups with each group consisting of firms that are very similar in their corporate strategy