What global market-entry strategy did Mary Kay use when it entered India?
a. indirect exporting
b. direct exporting
c. licensing
d. direct importing
e. joint venture
Answer: b. direct exporting
What global market-entry strategy did Mary Kay use when it entered India?
a. indirect exporting
b. direct exporting
c. licensing
d. direct importing
e. joint venture
Answer: b. direct exporting