Which member of the marketing channel has the primary responsibility of fulfilling the channels main functions?
a.
manufacturers
d.
customers
b.
wholesalers
e.
It does not matter.
c.
retailers
Answer: e.
It does not matter.
Which member of the marketing channel has the primary responsibility of fulfilling the channels main functions?
a.
manufacturers
d.
customers
b.
wholesalers
e.
It does not matter.
c.
retailers
Answer: e.
It does not matter.