Which of the following are strategic issues that the wallet allocation rule addresses EXCEPT:
A. Managers cannot evaluate their firms without taking competition into account.
B. The rank that consumers assign to a service relative to the others in the same category matters.
C. Parity among brands the customer uses is unfavorable
D. The more brands a customer uses, the lower the potential for everyone.
E. All of the above are strategic issues that the wallet allocation rule addresses.
Answer: E. All of the above are strategic issues that the wallet allocation rule addresses