Marketing MCQ Marketing Chapter 16 When calculating share of wallet, a brand's ___________ is the relative position that a customer assigns to the brand in comparison to other brands also used by the customer in the category.

When calculating share of wallet, a brand's ___________ is the relative position that a customer assigns to the brand in comparison to other brands also used by the customer in the category.

Marketing Chapter 16

When calculating share of wallet, a brand's ___________ is the relative position that a customer assigns to the brand in comparison to other brands also used by the customer in the category.

A. Rank

B. Return

C. Spending allocation

D. Revenue

E. Spending rule

Answer: A. Rank

Marketing MCQ

When calculating share of wallet, a brand's ___________ is the relative position that a customer assigns to the brand in comparison to other brands also used by the customer in the category.

When calculating share of wallet, a brand's ___________ is the relative position that a customer assigns to the brand in comparison to other brands also used by the customer in the category.

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