Which of the following correctly describes omni-channel retailing?
A.
Developing close partnerships between wholesalers and retailers
B.
Setting up franchises in different locations with seamless delivery of integrated services
C.
Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping
D.
Selling products online environments
E.
Allowing one supplier to sell to multiple retailers through multiple channels
Answer: C.
Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping