Which of the following statements about the omni-channel buyer is NOT correct?
A.
They readily research products and prices online, shopping digitally from home, from work, in stores, or anywhere in between.
B.
Omni-channel buying calls for omni-channel retailing.
C.
They shift easily across online and in-store channels throughout the buying process.
D.
Omni-channel buyers do not need the bricks-and-mortar environment in which to shop.
E.
They will cause a massive shift in how store retailers operate.
Answer: D.
Omni-channel buyers do not need the bricks-and-mortar environment in which to shop.