Which of the following is the best explanation as to why marketing research grew into an industry?
A. When the New Deal legislation was passed by FDR, it required the government to use marketing research and this led to a boom period seeing unprecedented industry growth.
B. Since Colonization, CEO's needed someone to back up their strategies.
C. Big corporations had larger budgets and thus could afford to pay for more marketing research.
D. During the 1930's firms began to rid themselves of internal suppliers of marketing research and this meant a larger need for external suppliers.
E. As America grew and expanded during the Industrial Revolution, firms dealt with "distant markets" for which they needed information.
Answer: E. As America grew and expanded during the Industrial Revolution, firms dealt with "distant markets" for which they needed information.