Which of the following is the first step in adapting a product to a foreign market?
A) Developing a strategy to convey the benefits of the product to the consumer.
B) Determining ways in which the product can be modified.
C) Determining which physical attribute to modify to suit the local needs.
D) Developing a successful product strategy.
E) Determining how new a product is to a market and how people react to newness.
Answer: Developing a successful product strategy.