Which of the following is one of the two basic types that marketing research methods can be grouped into?
A. Analytical research
B. Qualitative research
C. Descriptive research
D. Deductive research
E. Basic research
Answer: B. Qualitative research
Which of the following is one of the two basic types that marketing research methods can be grouped into?
A. Analytical research
B. Qualitative research
C. Descriptive research
D. Deductive research
E. Basic research
Answer: B. Qualitative research