Which of the following is a pitfall that handicaps global marketing programs and contributes to their suboptimal performance?
a.
Excessive cross-subsidization
b.
Vertical integration
c.
Overstandardization
d.
Adaptation
Answer: C
Which of the following is a pitfall that handicaps global marketing programs and contributes to their suboptimal performance?
a.
Excessive cross-subsidization
b.
Vertical integration
c.
Overstandardization
d.
Adaptation
Answer: C