Which of the following is true about international corporate planning?
A. It addresses marketing and advertising questions.
B. It deals with a company's products, capital, and research.
C. It deals with the tactical issues of marketing.
D. It is essentially long-term in nature.
E. It refers to the plans that are made at the local level.
Answer: It is essentially long-term in nature.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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