Which of the following is true of a company that views prices as an active instrument of accomplishing marketing objectives?
A. The company sets prices to achieve specific objectives.
B. The company follows market prices to achieve specific objectives.
C. The company exports only excess inventory.
D. The company views its export sales as an insignificant source of revenue.
E. The company places a low priority on foreign business.
Answer: The company sets prices to achieve specific objectives.
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