Which of the following is true of the effect of differences in culture in business negotiations?
A. The basic elements of business negotiations differ from country to country.
B. The risk of misunderstanding increases when negotiating with someone from a different culture.
C. The possibility of misinterpretation is decreased when one uses one's self-reference criterion.
D. A standard rule in negotiating is to know your counterpart first.
E. The negotiator's cultural background need not have a bearing on the business talks.
Answer: The risk of misunderstanding increases when negotiating with someone from a different culture.