Which of the following is true of green marketing?
a. Green marketing can aid the environment but it hurts the bottom line of the company.
b. A large percentage of customers make buying decisions based primarily on the environmentally friendliness of a product.
c. Traditional, non-green benefits may also be used in green marketing.
d. The benefits of green products are not practical or readily apparent to the consumer.
Answer: c. Traditional, non-green benefits may also be used in green marketing.