Which of the following is true of the promotional mix for a product in its maturity stage?
a. Personal selling is primarily used to get retailers to carry the product.
b. Extensive advertising and public relations inform the target audience of the product class.
c. Sales promotions are used to induce product trials.
d. Reminder and persuasive advertising are emphasized as competition is fierce.
Answer: d. Reminder and persuasive advertising are emphasized as competition is fierce.