Which of the following is true of the promotional mix for a product in its maturity stage?
a. Personal selling is primarily used to get retailers to carry the product.
b. Extensive advertising and public relations inform the target audience of the product class.
c. Sales promotions are used to induce product trials.
d. Reminder and persuasive advertising are emphasized as competition is fierce.
Answer: d. Reminder and persuasive advertising are emphasized as competition is fierce.
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Marketing Principles Chapter 15
- _______ is the most important factor in determining the promotional mix.
- Which of the following types of promotion is best for routine buying decisions?
- Which of the following is true of informative promotion?
- Which of the following best defines mass communication?
- Marketers are increasingly using social media in their marketing campaigns because:
- Which of the following is part of the promotional mix?
- The set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition is known as a ________ .
- ______ is the marketing function that evaluates public attitudes and executes a program of action to earn public understanding and acceptance.
- Persuasion normally becomes the main promotion goal in the ________ of a product's life cycle.
- A marketing strategy that uses aggressive personal selling and trade advertising to convince a wholesaler or a retailer to carry and sell particular merchandise is known as ________ .
- In the communication process, the role of the receiver is to:
- Grippo's Potato Chips is introducing a new pickle-flavored chip. For the next several weeks, all of Grippo's ads are designed to tell consumers about the new product line. The goal of Grippo's ads is to ________ the target audience.
- Which of the following types of promotion is best for routine buying decisions?
- Persuasive promotion is designed to:
- The set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition is known as a ________ .
- Which of the following best defines mass communication?
- In which of the following cases does personal selling become more important?
- A company's website, its official presence on Facebook and Twitter are examples of ________ .