Unlike newspaper advertising, in magazine advertising
a. the cost per contact is usually high.
b. the color capabilities are low.
c. the pass-along rate is low.
d. the advertiser commitment is short.
Answer: a. the cost per contact is usually high.
a. the cost per contact is usually high.
b. the color capabilities are low.
c. the pass-along rate is low.
d. the advertiser commitment is short.
Answer: a. the cost per contact is usually high.