Which of the following is true of an international marketer?
a.
An international marketer faces the same macroenvironmental factors as a domestic marketer.
b.
An international marketer and a domestic marketer are subject to a similar set of constraints.
c.
An international marketer has to understand that basic marketing principles differ in different markets.
d.
An international marketer needs to face conflicts resulting from different laws, cultures, and societies.
Answer: d.
An international marketer needs to face conflicts resulting from different laws, cultures, and societies.