Which of the following refers to a firm's total product offering to satisfy a group of target customers?
A.
Product line
B.
Product line length
C.
Product management
D.
Product mix
E.
Cannibalization
Answer: Product line
Which of the following refers to a firm's total product offering to satisfy a group of target customers?
A.
Product line
B.
Product line length
C.
Product management
D.
Product mix
E.
Cannibalization
Answer: Product line