Which of the following refers to the loss of sales of an existing brand when a new item or product family is​ introduced?

Which of the following refers to the loss of sales of an existing brand when a new item or product family is​ introduced?



A.
Product mix
B.
Product management
C.
Cannibalization
D.
Stock keeping unit​ (SKU)
E.
Product line


Answer: Cannibalization


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Marketing Chapter 9

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