Which of the following refers to the loss of sales of an existing brand when a new item or product family is introduced?
A.
Product mix
B.
Product management
C.
Cannibalization
D.
Stock keeping unit (SKU)
E.
Product line
Answer: Cannibalization
Which of the following refers to the loss of sales of an existing brand when a new item or product family is introduced?
A.
Product mix
B.
Product management
C.
Cannibalization
D.
Stock keeping unit (SKU)
E.
Product line
Answer: Cannibalization