Which of the following represents a severe limitation when the Internet is used for primary research?
A. The cultural background of the respondents cannot be identified accurately.
B. The educational qualifications of the respondents cannot be identified accurately.
C. The respondents can assume false identity.
D. A sample universe composed solely of Internet respondents represents a potential bias.
E. Using the Internet for primary research is the most expensive way of conducting primary research.
Answer: D. A sample universe composed solely of Internet respondents represents a potential bias.