Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service?
A. Celebrities cannot draw attention to advertising messages in a cluttered media environment.
B. The respect, popularity or admiration a celebrity enjoys may carry over to the product she or he endorses.
C. Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
D. Consumers may focus attention on the celebrity and not attend to the product and advertising message.
E. The celebrity may be overexposed that would help achieve the recognition that is desired.
Answer: B
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