Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of the performance capabilities of a product?

Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of the performance capabilities of a product?



A. Professional golfer Arnold Palmer endorsing Pennzoil motor oil
B. Former boxer George Foreman endorsing Meineke automobile repair service
C. Actress Catherine Zeta-Jones endorsing a mobile phone service
D. Model Cindy Crawford endorsing Revlon cosmetics
E. Racecar driver Ward Burton endorsing Ferris brand lawn mowers


Answer: D


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