Which of the following statements is NOT true of research and development (R&D)?
A.
R&D is always the most expensive line item in an organization's budget.
B.
Investors and financial markets closely scrutinize R&D investments.
C.
R&D is a process found in most organizations.
D.
R&D is a well-defined and systematic approach to how an organization innovates.
E.
R&D investment in and of itself is often a central metric for organizational commitment to innovation.
Answer: R&D is always the most expensive line item in an organization's budget.