Which of the following statements is true about the choice of competitive strategy?
a.
In pursuing cost leadership, the global marketer offers an identical or better product at a higher cost than the competition.
b.
Most global marketers combine high differentiation with high costs to expand their market shares.
c.
Marketers who opt for high differentiation can ignore the monitoring of costs.
d.
Global activities will in themselves permit the exploitation of scale economies not only in production but also in marketing activities.
Answer: D
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Strategic Planning
- Delphi studies:
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