Which of the following statements is true about celebrity endorsers?
A. Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers.
B. The teenage market is generally not receptive to celebrity endorsers.
C. An individual who has strong feelings about a product will be less likely to be influenced by a celebrity endorser than someone who has a neutral attitude about the same product.
D. Recent studies suggest celebrity endorsements are becoming increasingly more important in purchase decisions.
E. Marketers do not have to worry about the personal images of the celebrities while choosing one to endorse a product or a service.
Answer: C
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