Which source characteristic is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?
A. Expertise
B. Trustworthiness
C. Physical attractiveness
D. Compliance
E. Internalization
Answer: B
Which source characteristic is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?
A. Expertise
B. Trustworthiness
C. Physical attractiveness
D. Compliance
E. Internalization
Answer: B