Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?
A. Company character
B. Product adaptation
C. Advertising
D. Situation analysis
E. Budgets
Answer: Company character
Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?
A. Company character
B. Product adaptation
C. Advertising
D. Situation analysis
E. Budgets
Answer: Company character