Which situational influence determines whether a shopper will react positively or negatively to a store or shopping experience?
A.
Values
B.
Physical environment
C.
Culture
D.
Social class
E.
Time
Answer: Physical environment
Which situational influence determines whether a shopper will react positively or negatively to a store or shopping experience?
A.
Values
B.
Physical environment
C.
Culture
D.
Social class
E.
Time
Answer: Physical environment