While collecting sensitive customer data, market researchers should adhere to all of the following guidelines EXCEPT ________.

While collecting sensitive customer data, market researchers should adhere to all of the following guidelines EXCEPT ________.



A) asking only for the information needed

B) using information responsibly to provide value

C) providing respondents with the research firm's contact information

D) sharing information without the customer's authorization

E) explaining to respondents how the information will be used



Answer: sharing information without the customer's authorization


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