Which step of international advertising always represents the most daunting task for international marketing managers?
A) Performing marketing research
B) Developing the most effective message(s) for the market segments selected
C) Composing and securing a budget based on what is required to meet goals
D) Evaluating the campaign relative to the goals specified
E) Specifying the goals of the communication
Answer: Developing the most effective message(s) for the market segments selected