Which term is used to refer to the entity for whom research services are being performed?
a.doer
b.participant
c.intermediary
d.client
Answer: D: Client
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Marketing Research Chapter 4
- Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark's actions represent a potential _____.
- A(n) _____ occurs when one researcher works for two competing companies.
- When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of _____.
- When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product, this is an example of _____.
- Which of the following is conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs?
- A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute regarding whether or not the company can sell essentially the same product to different markets under a different name and charge higher prices in some markets. What type of research is the firm being asked to conduct?
- Another term for the sponsoring client in research studies is the _____.
- Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called?
- All of the following are questions used to determine whether the experimental procedures treat a research participant unethically EXCEPT _____.
- Researchers hired to go into airport flight lounges posing as members of the airline's frequent flyer program to see how well customers are treated are called _____.
- The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a _____.
- Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy. Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a "blank" pill that does not contain the herbal supplement. What effect is Janice demonstrating?
- One right a research participant has is that information involved in the research will not be shared with others, which is known as _____.
- Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?
- Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy?
- Which of the following behaviors result in implicit consent in passive research?
- Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study.
- Which term reflects the degree to which one bases one's morality on moral standards
- Claire believes she is a moral person, but she does believe that it is acceptable to tell a lie in certain situations. Which of the following term best reflects Claire's beliefs?
- Principles reflecting one's beliefs about what is ethical and unethical are called _____.
- ____ is the application of morals to business behaviour related to the exchange environment.
- 3-M Corporation puts together teams of employees from various functional areas such as engineering, production, finance, and marketing when developing new products. These types of teams are referred to as _____.
- _____ teams are composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose.
- Which of the following is NOT a problem a marketing research director typically faces?
- A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm?