Why are Asian Americans sometimes called a "marketer's dream"?
a. On average, Asian Americans are younger, better educated, and have higher incomes than most other Americans.
b. Retailers know they can easily convince Asian Americans to purchase new products as Asian Americans place high value on fashion.
c. Research has shown that Asian Americans trust advertisements much more than any other ethnic group in the United States.
d. There is little cultural diversity within the Asian American market, simplifying the promotional efforts firms must take to reach them.
Answer: a. On average, Asian Americans are younger, better educated, and have higher incomes than most other Americans.