With respect to global marketing management, the argument for market segmentation in the 1980s was framed as _____.

With respect to global marketing management, the argument for market segmentation in the 1980s was framed as _____.



A. globalization versus localization

B. standardization versus adaptation

C. adaptation versus one-to-one marketing

D. globalization versus one-to-one marketing

E. standardization versus localization


Answer: globalization versus localization


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