The correct steps and sequence in the STP Process are:
a. positioning, targeting, segmentation process
b. identify and develop positioning strategy, select target market, evaluate segment attractiveness, segmentation, strategy or objectives,
c. select target market, targeting that market, product evaluation process
d. strategy or objectives, segmentation, evaluate segment attractiveness, select target market, identify and develop positioning strategy
e. demographic, psychological, geodemographic, positioning, gender
Answer: d. strategy or objectives, segmentation, evaluate segment attractiveness, select target market, identify and develop positioning strategy